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The truth about
Search Engine Optimization - SEO
Any
on-line marketing campaign should start with
a solid
pillar: a well-designed
web site that search engine crawlers can “see.” In
other words, you need a web site that is search
engine optimized. Without effective search engine
optimization (also known as SEO), crawlers can
miss the essence of your site, and, as a result,
may index your site poorly or even miscategorize
your web site.
Yet, search engine optimization
(SEO), the buzzword of the Internet industry
today, is probably the least understood (let
alone managed) tool there is.
Search
engine optimization is itself a very simple “science.” However,
it is a “science” that is both tedious
and time-consuming.
SEO is simple because the principles
of search engine optimization for any site are
grounded on four basic elements. Optimization
is based on: 1) web site structure, 2) web site
content, 3) meta-tags, and 4) links.
However, search engine optimization
can be tedious because a web site's SEO is an
on-going process that involves updating, changing,
and fine-tuning (or optimizing) your web pages
regularly. And, if this is not enough, then comes
the hard part, submission.
SEO demands patience because,
even assuming that all of the elements are in
place, a typical search engine optimization will
take weeks to get a web site indexed, and, often,
several months before the pages start showing
up in the top 10-20 rankings of a search engine
like Google. Once top ranking is achieved, lack
of maintenance or lapses in optimization and
submission will almost certainly guarantee that
the site ranking will suffer.
So, what are your options to
insure that your optimization efforts are maximized?
You could spend a lot of time
learning about search engine optimization and
trying to compete with the hundreds of thousands
of sites that, like you, are fighting for a position
on the top ten or twenty pages of Google.
Or you could hire a company
like ExecFocus to put its knowledge and technology
in SEO to work for you. More importantly, we
offer our basic service, WEB for $200.00 (with
money back guarantee). This 30 days program is
designed to get you started on the right track
by providing you with consultation and professional
Search Engine Optimization managed by a person
as well as submissions to all the major search
engines and directories. And if you refer someone
to us or hire ExecFocus to manage three or more
sites, we will give you a finder's fee or discount
on all our SEO and other services.
Interested about our search
engine optimization offer? Review
the detail of what you will get by clicking here.
Additionally, ExecFocus offers
a number of unique advantages:
First, SMaRT SEO (TM),
our search engine optimization tool, can provide
cross-referencing, or keywords and key terms
that are most commonly used on Google, Overture
and other top search engines. We then compare
these results to the KEI (Keyword
Efficiency Index) of each keyword and key term
and derive a list of keywords and key terms that
are optimized for your site and considered effective
in your industry.
Second, SMaRT SEO (TM)
provides us with a full analysis of your site
profile. SMaRT Search Engine
Optimization analyzes both content and meta tags
to give us the best possible SEO profile and
insure the best possible optimization.
Finally, SMaRT Search
Engine Optimization delivers a full optimization
report that is sent to our clients for review
and approval. This SEO report includes a detailed
optimization and submission proposal that lists
keywords, key terms, and optimization options
for content, images, graphics, etc. ExecFocus’s
Optimization and Submission Report is by far
the most comprehensive Search Engine Optimization
report in the industry today.
SMaRT SEO (TM),
ExecFocus’s exclusive search engine optimization
process, is only the first step in our promotional
efforts. We can not only help you put in place
the basic elements to a successful optimization
and submission of your web site, but, as importantly,
we can help you integrate this optimization effort
into your overall marketing strategy.
Our SMaRT SEO (TM) technology
and proven results in search engine optimization,
together with our expertise in PPC (Pay Per Click)
and affiliate marketing campaigns, as well as
services such as WEB-PR for press release broadcasting,
have helped many web sites gravitate to the top
pages of Google and Yahoo in a very short time.
We can help you accomplish the
same. Click
here to go to our SEO site www.execfocus-optimization.com
For
a Free Web-Site Review click here
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