Internet Marketing and Advertising
Any good marketing plan start with a solid strategy, and this is precisely what we offer to our clients. Our initial FREE website review and consultation permits us to assess your needs. Furthermore our review is designed to help better define your goals and tailor a marketing plan and a package of services that are unique to you.

For example, tapping into the mighty power of Google search has become a "must" for any marketer that wants their products or services seen on the Net. As a result, pricing on Google Adwords has increased tremendously and finding the right balance between keywords bids and revenues a very tricky and demanding task. To address these issues, ExecFocus.Net developed a strategy to maximize conversions and ROI for our clients while reducing the cost of keywords biddings. Our experience working with high volumes of traffic and solutions such as Atlas that targets keywords optimization made us one of the top SEM management company on the Net today.

In the same token, other alternative exists that give advertisers better control in managing their advertising budget. For example Affiliate Marketing or most Cost Per Action (cpa) campaigns offer one of the best ways to acquire customers and to sell a product or service on the Internet. Indeed, when it comes to cost control, nothing compares to affiliate marketing as the one of the most cost effective way to market a product or service, (in par with email). After all, most businesses (us included) would be too happy to pay a pre-determined finder's fee to someone who brings a paying customer to our door. Additionally, when you take into consideration the fact that when this customer returns, it will return directly to your site (free or any commission that need to be paid), affiliate marketing is not something to consider but, rather, a must-have for any e-commerce business concerned with their ROI.

However, regardless of the type of campaign(s) our clients may want, the first steps that we guide you through is to define the best approach for your product or service. Will Search Engine Marketing work well or is a targeted email campaign more appropriate for your company? Or again, would the right combination of SEM and email be best. Our goal is to help you define what works best for you based on previous experience and successes.

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Data Analysis, Quantitative Modeling and Forecasting
Thanks to our expert in analysis who is equipped with a PhD in spatial relationship, we help our clients access and arsenal of advanced statistical methods and quantitative models that can dissect POS, clickstream, cost and other business data.

With ExecFocus.Net you will be able to "mine" your data to uncover hidden patterns, confirm if expensive campaigns including media buys and creatives really impact your bottom line and which tactics work best for you. You will be able to build accurate forecast into the future supported by the best science and technology available including:

Access an arsenal of advanced statistical methods and quantitative models applied to POS, clickstream, cost, H.R., and other business data in practical business situations
Mine your data to uncover hidden patterns that give you a bird’s-eye view of your market and a revealing look at your competitors!
Confirm if expensive creatives and media buys really impact the bottom line, and which tactics work hardest for you!
Build accurate forecasts into the future supported by the best science and technology

Our custom applications are designed to meet your needs going forward for accurate, reliable, and timely information, including answers to:

Who are my customers? What are their segments’ characteristics?
Where are they? Am I conveniently available and what are any obstacles they may face?
When and how frequently do they visit? What is an appropriate CRM technique for each segment so that I can stimulate more return visits?
What are my returns on investment? How well should I be doing?
How do my current marketing strategies work? What are some other ideas I might use?

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eMail Marketing, Social Networking and Press Release distribution
e-Mail marketing remains the most effective way to reach customers and promote a product or service on the Internet today. While many complain about email marketing and Spam in particular, the reality is that nothing compares to an email with a captivating subject line, smart copy and great offer. This, as long as this email is delivered to people who have opted to receive information or promotion from you or your email broker

Thanks to our connections with copy-writers and designers who specialize in email marketing, we can make create an attractive design and compelling message to insure maximum click though.

Additionally, our lists and the lists that have access to are highly targeted and can deliver willing customers in the B2C and B2B arena.

But let's not forget about Social Networking and its growing influence with companies like LinkedIn, Facebook, Twitter, Blogger, Wordpress and others that are becoming household names and well trusted "platforms" for connecting people. This new way of communicating makes forums and blogs a potential gold mine for marketer who know how to navigate these portals to promote their company and product.

ExecFocus.Net has devoted a staff of people to follow and participate in these services and identify areas where opportunities exist for our clients' products or services. We've conducted test and campaigns on behalf of clients in many of these forums and have accumulated a great knowledge of what works and when.

Finally, no one should launch a venture without Press Releases to announce their grand opening, news and any related topic or innovation related to the company. Press Releases are simply the best (and least expensive) tool to get advertising for your web site and business.

Thanks to our solid relationship with writers and the press, we provide very effective releases and insure their distribution via our highly targeted Media list. Our current Media list includes over 35,800 contacts at newspaper, magazines and TV who ares on the lookout for new and fresh stories.

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Website Design, Content Development and Optimization
While many web sites developers do a fantastic job creating magnificent sites with Flash intros and music, few really understand the need to design a site that will be indexed and ranked high on search engines. Our designing team specializes in advance designs that offer exciting look and feel while adhering to strict rules that will allow the website to be indexed properly.

This is where Search engine optimization (SEO) becomes a must for any website owner who wants to create traffic through "natural Searches". After all imagine opening a great store with an amazing entrance but no sign or any indication telling what it is about... Search engine crawlers need to know what your store/website is all about, and must know it with a great deal of precision in order to insure that your website will be indexed correctly.

SEO is a very complex, time consuming and ever changing process that requires patience and great skills. With Google algorithms changing constantly, companies must stay on top of what makes search engines index website high or low. ExecFocus.Net has the skill and the technology (SMaRT SEO, Web Sat) to insure our clients the best possible positioning and proper categorization on search engines.

To insure continuity of services for our clients, we also provide content that is well written and optimized, articles for newsletters and eZines, localization, web programming and even guerilla marketing to insure that you get the most of your marketing campaign

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