Lead Generation and Online Advertising
Any good marketing plan must include the "harvesting" of leads to insure that your business succeed. With years of experience in this business and relationships with the top traffic destination on the web we assure our client a steady and solid stream of leads using any verticals.

For example, we offer Search Leads using the power of Google search but this has become an expensive proposition and managing Google Adwords is a very tricky and demanding task. To address these issues, eFocus Marketing developed a strategy to maximize conversions and ROI for our clients while reducing the cost of keywords biddings.

In the same token, we tap into many traffic sources including registration path, email campaigns, web display, mini sites and strategic alliances to give our client a good mix and better control in managing their advertising budget. These CPA deals (Cost Per Action) offer one of the best ways to acquire customers and to sell a product or service on the Internet with almost no risk. Indeed, when it comes to cost control, nothing compares to CPA and affiliate marketing networks as most cost effective way to market a product or service. After all, most businesses would be too happy to pay a pre-determined finder's fee to someone who brings a paying customer to their door, and this is precisely what we do.


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Data Analysis, Quantitative Modeling and Forecasting
Thanks to our expert in analysis who is equipped with a PhD in spatial relationship, we help our clients access and arsenal of advanced statistical methods and quantitative models that can dissect POS, click stream, cost and other business data.

With eFocus Marketing you will be able to "mine" your data to uncover hidden patterns, confirm if expensive campaigns including media buys and creatives really impact your bottom line and which tactics work best for you. You will be able to build accurate forecast into the future supported by the best science and technology available including:

Access an arsenal of advanced statistical methods and quantitative models applied to POS, click stream, cost, H.R., and other business data in practical business situations
Mine your data to uncover hidden patterns that give you a bird’s-eye view of your market and a revealing look at your competitors!
Confirm if expensive creatives and media buys really impact the bottom line, and which tactics work hardest for you!
Build accurate forecasts into the future supported by the best science and technology

Our custom applications are designed to meet your needs going forward for accurate, reliable, and timely information, including answers to:

Who are my customers? What are their segments’ characteristics?
Where are they? Am I conveniently available and what are any obstacles they may face?
When and how frequently do they visit? What is an appropriate CRM technique for each segment so that I can stimulate more return visits?
What are my returns on investment? How well should I be doing?
How do my current marketing strategies work? What are some other ideas I might use?

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eMail Marketing, Social Networking and Press Release distribution
e-Mail marketing remains one of the most effective way to reach customers and promote a product or service on the Internet today. While many complain about email marketing and Spam in particular, the reality is that nothing compares to an email with a captivating subject line, smart copy and great offer.

Thanks to our connections with great copy-writers and designers who specialize in email marketing, we can create an attractive design and compelling message to insure a great open rate and click though.

Additionally, our proprietary lists as well as the lists that we can access are highly targeted and optimized to deliver qualified customers in the B2C and B2B arena.

But let's not forget Social Networking and the growing influence of companies like LinkedIn, Facebook, Twitter, Blogger, Wordpress and others that are becoming household names for connecting people. This new way of communicating makes forums and blogs a potential gold mine for marketers who know how to navigate these portals to promote their company and product.

eFocus Marketing has devoted a staff of people to follow and participate in these services and identify areas where opportunities exist for our clients' products or services. We've conducted tests and campaigns on behalf of clients in many of these forums and have accumulated a great knowledge of what works and when.

Finally, no one should launch a venture without Press Releases to announce their grand opening, news, changes or innovation related to the company. Press Releases are simply the best (and least expensive) tool to get advertising for your web site and business.

Thanks to our solid relationship with PR writers and the press, we provide very effective releases and insure their distribution via our highly targeted Media list. This list is updated continually and contains over 35,000 contacts at newspaper, magazines and TV shows, all on the lookout for new and fresh stories.

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Web site Design, Content Development and Optimization
While many web sites developers do a fantastic job creating magnificent sites with Flash intros and music, few really understand the need to design a site that will be indexed and ranked high on search engines. Our web design team will provide you with exciting look and feel to your web sites while adhering to strict rules that will allow your web site to be indexed properly.

This is where Search engine optimization (SEO) becomes a must for any web site owner who wants to create traffic through "natural Searches". After all, imagine building a great store with an amazing entrance but no sign or any indication telling shopper what it is about... Search engine crawlers need to know what your store/web site is all about, and must know it with a great deal of precision in order to insure that it will be indexed correctly.

SEO is a very complex, time consuming and an ever changing process that requires patience and great skills. With Google algorithms changing constantly, companies must stay on top of what makes search engines index web site high or low. eFocus Marketing has the skill and the technology (SMaRT SEO, Web Sat) to insure our clients the best possible positioning and proper categorization on any search engine.

To insure continuity of services for our clients, we also provide web site content that is compelling and optimized as well as articles for newsletters or eZines and social networks to insure that you get the most of your marketing campaign.

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